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Posts tagged “rocawear

Video: Jay-Z Recruits Affion Crockett for Rocawear Campaign

Affion Crockett had everyone laughing and quite impressed by his Jay-Z impersonations….including the man of the hour himself.  The RocNation president recruited the comedian for the Rocawear viral campaign. Affion a.k.a. Hov raps to “Death of Autotune” and then transforms into the famed Les Twins for a dance routine to “Venus vs. Mars.”

This isn’t funny.  I am just impressed.  Watch below:



I’m a Business, Mannnn: RocaWear Buys Billionaire Boys Club

Jay-Z and Neptunes producer Pharrell are known for making music magic, but can they do the same in the fashion world?

Jay-Z’s urban brand RocaWear now owns the licensing to manufacture and distribute Pharell’s Billionaire Boys Club line.  Although RocaWear is sold in more affordable department stores like Macy’s, BBC will continue to sell in high-end places.

Jay-Z sold the rights to RocaWear a couple years ago (in ’07 for $204 million), but he still has control of product development, marketing and licensing.

With Jay’s business prowess and Pharell’s creativity, this is sure to be a profitable partnership.  He’s not a businessman, he’s a business maannnnnn!!!!