"Your Daily POPculture Re-up"


Video: Jay-Z Recruits Affion Crockett for Rocawear Campaign

Affion Crockett had everyone laughing and quite impressed by his Jay-Z impersonations….including the man of the hour himself.  The RocNation president recruited the comedian for the Rocawear viral campaign. Affion a.k.a. Hov raps to “Death of Autotune” and then transforms into the famed Les Twins for a dance routine to “Venus vs. Mars.”

This isn’t funny.  I am just impressed.  Watch below:


‘The Situation’ & MTV- 1, Abercrombie & Fitch- 0

When it comes to clothing brands and celebrities, the latter are usually paid to rock the hottest thing out.  Today, in a surprise move, Abercrombie & Fitch offered money to Mike “The Situation” Sorrentino in exchange for him NOT wearing their clothes.  That’s right folks; Abercrombie & Fitch don’t like the Jersey Shore.

The clothing company issued a press release this morning titled “A Win-Win Situation.”  It reads:

“We are deeply concerned that Mr. Sorrentino’s association with our brand could cause significant damage to our image. We understand that the show is for entertainment purposes, but believe this association is contrary to the aspiration nature of our brand, and may be distressing to many of our fans…We have therefore offered a substantial payment to Michael ‘The Situation’ Sorrentino and the producers of MTV’s The Jersey Shore to have the character wear an alternate brand. We have also extended this offer to other members of the cast, and are urgently awaiting a response.”

What is ironic about this whole “situation” is that the company still sells their wildly popular “The Fitchuation” t-shirts online, which are no doubt inspired by the Jersey Shore cast member.  Both MTV and Sorrentino have commented on the press release.

“It’s a clever PR stunt and we’d love to work with them on other ways they can leverage Jersey Shore to reach the largest youth audience on television,” said an MTV Spokesperson in a statement.

Sitch tweeted: “Looks like Abercrombie got themselves into a Situation!… “Thanks #SituationNation for always having my back and you are the best fans in the world! I love you guys!”  He then posted a link to an article detailing the company’s steady decline in stocks.  Yikes.

I agree with MTV.  This is a great publicity stunt.  Jersey Shore is still being watched by record numbers and Situation is more popular than ever.  Let’s call a draw and keep it moving people!

‘Glee’ Stars Strike a Pose for Vogue

The stars of Fox’s wildly popular Glee look like quite the fashion collective inside the pages of Vogue’s September issue.  The cast has been named the spokespeople for “Fashion’s Night Out,” the annual fall ritual that “celebrates style and shopping, the joys of inventing your own look and having a ball while doing so.”

Glee creator Ryan Murphy dished on creating the looks for each character and Lea Michele’s red carpet evolution.  Two of the show’s biggest stars, Lea Michele and Chris Colfer (who won a 2011 Golden Globe for his role), also talked fashion.  Highlights below:

Ryan Murphy on his vision for each character’s individual style:

“From the beginning, I asked the costume designer to give each of these kids an archetypal identity. We didn’t want them to look like generic mall kids. Now their looks are being copied! On the show, they don’t get to wear designer clothes, except for Chris. In fact, people ask me all the time, ‘Where does he get those clothes in Ohio?’”

Chris Colfer:

“When Glee started, I had no idea who Marc Jacobs was. In no way was I a fashion person! I did all my shopping at my small-town Target. Maybe if I dressed better I wouldn’t have had such a hard time in school. Now, as Kurt, I get to wear all these amazing things, by people whose names I can’t even pronounce.”

Lea Michele:

“I would never wear a sweater with an animal face!”

Ryan Murphy on Lea Michele’s evolving look:

“When I met Lea, she was only sort of interested in clothes— but in the last two years she’s become a red-­carpet star. I think what happened is Lea went to an event, and someone said, ‘Oh, you look pretty.’ It was an interesting moment for her.”

Sidenote: Where is Amber Riley?!


‘Gaga’s Workshop’ Taking Over Barneys New York’s Holiday Campaign

Mother Monster and her little monster elves will be taking over Madison Ave. this holiday season.  The Born this Way singer and Barneys New York are collaborating to create her own interpretation of Santa’s Workshop at the company’s flagship store on Madison Ave. in New York City.  The display will be shown on the entire fifth floor of the men’s store and online for those who won’t have the opportunity to see it in person.

Starting in mid-November, Gaga fans and shoppers can purchase Gaga-themed gifts and merchandise, including the super cute shopping bag pictured above.  All of the limited edition small gift items will be created by the singer and her stylist Nicola Formachetti.  25% of the proceeds will go to a charity of her choice.

Barneys CEO Mark Lee said in a statement, “Partnering with [Lady Gaga] in this unprecedented collaborative way to create the largest and most all-encompassing holiday theme that Barneys has ever mounted is a thrill.  As a New York City landmark, we wanted to celebrate Lady Gaga as a fellow New Yorker and amazing talent.”

I’m sure whatever she creates will be an eyeful.  Can’t wait.


Amy Winehouse Fashion Line Coming This Fall

The late and very talented singer Amy Winehouse will have a fashion line coming out this fall. To assist in Winehouse’s memory and legacy, designer Fred Perry has plans on finishing the line. In a statement Perry says:

“After much consideration and with the blessing of Amy’s family, we have decided to release the AW11 Amy Winehouse for Fred Perry Collection. Amy was passionate and dedicated to the collaboration, and her signature style is clearly stamped across each piece. Amy’s royalties and fees from both collections will be donated to the soon-to-be-established Amy Winehouse Foundation. Fred Perry will also make a seasonal donation to the Foundation.”

Amy most definitely had her own signature style. If you saw high hair and cat eyes, you could most likely guess it was Amy. Before her passing the singer had the following to say about the collection:

“Yeah, yeah, it was not hard at all, not hard at all, because, like … I knew exactly what I wanted,” she said of helping to design the collection. “And I love Fred Perry so much. I was honored that they would even, like, ‘Do you want to come and do a line?’ Me? Like, me?”

I’m happy for the line to come and aid in the Amy Winehouse Foundation.


I’m a Business, Mannnn: RocaWear Buys Billionaire Boys Club

Jay-Z and Neptunes producer Pharrell are known for making music magic, but can they do the same in the fashion world?

Jay-Z’s urban brand RocaWear now owns the licensing to manufacture and distribute Pharell’s Billionaire Boys Club line.  Although RocaWear is sold in more affordable department stores like Macy’s, BBC will continue to sell in high-end places.

Jay-Z sold the rights to RocaWear a couple years ago (in ’07 for $204 million), but he still has control of product development, marketing and licensing.

With Jay’s business prowess and Pharell’s creativity, this is sure to be a profitable partnership.  He’s not a businessman, he’s a business maannnnnn!!!!


Lady Gaga to Release Book of Photographs

Famed fashion photographer Terry Richardson and Lady Gaga are collaborating on a book of photographs of the Born this Way singer.  Grand Central Publishing announced yesterday (Thursday, 7/28) that the book will be released November 22 and feature more than 350 color and black and white photos of Mother Monster.

Richardson followed Gaga all over the world with his camera from between August 2010 and February 2011.  This includes time spent on her Monster Ball Tour and in the studio recording Born this Way.  She will write the book’s foreword.

Fun fact: Gaga just surpassed 12 million followers on Twitter. Sheeeeesh!!!

Watch a behind the scenes video of Gaga in a shoot with Richardson below (werk!):