‘Gaga’s Workshop’ Taking Over Barneys New York’s Holiday Campaign
Mother Monster and her little monster elves will be taking over Madison Ave. this holiday season. The Born this Way singer and Barneys New York are collaborating to create her own interpretation of Santa’s Workshop at the company’s flagship store on Madison Ave. in New York City. The display will be shown on the entire fifth floor of the men’s store and online for those who won’t have the opportunity to see it in person.
Starting in mid-November, Gaga fans and shoppers can purchase Gaga-themed gifts and merchandise, including the super cute shopping bag pictured above. All of the limited edition small gift items will be created by the singer and her stylist Nicola Formachetti. 25% of the proceeds will go to a charity of her choice.
Barneys CEO Mark Lee said in a statement, “Partnering with [Lady Gaga] in this unprecedented collaborative way to create the largest and most all-encompassing holiday theme that Barneys has ever mounted is a thrill. As a New York City landmark, we wanted to celebrate Lady Gaga as a fellow New Yorker and amazing talent.”
I’m sure whatever she creates will be an eyeful. Can’t wait.