"Your Daily POPculture Re-up"

divaFotos: Beyonce’s House Of Dereon Fall 2011 Ad

Beyonce looks vibrant and bright in the ads for House Of Dereon 2011 Fall line up. With bright pink lips and a colorful top Beyonce and Ms. Knowles discuss the vision for the clothing this Fall.

Big, bold colors is what this mother, daughter duo is going for. The line will also be launching in Selfridges:

The fierce fashionista has plans to launch her own jungle-inspired fashion line in London, teaming up with mom Tina Knowles to bring her House of Dereon collection to famed department store Selfridges this fall, the Telegraph reports.

House of Dereon, named after Beyonce’s grandmother, who worked as a dressmaker, will bring Sasha Fierce glam to stores this September, with prices starting around $130 for dresses.



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