"Your Daily POPculture Re-up"

Naomi Campbell: I'm Pleased That Cadbury Have Made A "Sincere Apology"

I can’t say I didn’t see this one coming. We reported to you how Naomi Campbell was very upset about what she believed to be a reference to her skin color in an ad by Cadbury calling her “chocolate”. Naomi was ready to take drastic measures as far as suing the company which would have been pretty nasty. So before things got any further Cadbury has released an official apology to Naomi via their website saying,

“Cadbury understands that our latest advertising campaign for ‘Cadbury Dairy Milk Bliss’ caused upset to Naomi Campbell and her family. Cadbury takes its responsibility to consumers very seriously indeed and we would never deliberately produce any marketing material we felt might cause offence to any section of society.

“It was not our intention that this campaign should offend Naomi, her family or anybody else and we are sincerely sorry that it has done so.

“We can confirm that the advertisement is no longer in circulation and we will not be using it in future marketing….We have been in discussions with Naomi’s solicitors and can confirm that they have accepted our apology on her behalf as a conclusion to this issue.”

Once Rev. Al Sharpton weighed in on the situation on his radio show saying,

“The only way to deal with [issues like this] is to have an African diaspora that supports each other.”

and the OBV (Operation Black Vote) became involved an apology was right around the corner. Campbell had the following to say regarding the apology,

“I’m pleased that Cadbury have made a ‘sincere apology’ in regards to their Bliss ad campaign. The advertisement was in poor taste on a number of levels, not least in the way they likened me to their chocolate bar. It is also a shame that it took so long for Cadbury to offer this apology.”

She added: “I hope they and other multinationals can learn from this: that offence may not be their intention, but when it is shown that it has caused offence a sincere apology straightaway goes a long a way.

“Better still, they should avoid causing offence in the first place, which is best achieved by having greater diversity at board and senior management level.”

Tell em’ Naomi, maybe next time big names companies will think twice before they release offensive ads.


One response

  1. Ignatius Sancho

    Offensive advertisement? Hardly!

    The advert was in no way racist, anymore than asking a black colleague if he takes his coffee black is (or indeed if he prefer’s brown sugar!).

    It is absurd, and more than a little naive, to suggest that this was about racism, it was about money. Cadburys used Campbell’s name and didn’t pay her. So she used gullible black people and the UK’s silly racial equality laws to bend them to her will.

    You see in Britain, for something to be deemed racist the only real measure is ‘Was someone offended?’ If the answer is yes, it is racist. So clearly Cadburys didn’t legally have a leg to stand on.

    Campbell has ensured Naomi Campbell(tm) continues to extract a high price for its use, and your average black person is further stigmatised by the fall out this will cause. Thanks Naomi.

    But why should she care? This champion of black people doesn’t even date black men and accepts diamonds from genocidal maniacs who murdered fellow blacks.

    June 5, 2011 at 10:09p06

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