Lady Gaga Doesn’t Think ‘Born This Way’ is Worth More Than $0.99
Lady Gaga is the woman of the hour…or should I say week. Born this Way sold a beyond impressive 1,111,000 copies in its first week out. We also reported to you that Amazon sold the album for $.99 during the album’s first two days out. Those sales account for almost half of Gaga’s first week sales. Amazon’s goal was to promote and bring awareness to their Cloud Drive service ; they paid the difference on each album in exchange for the exposure. This means they will be paying a couple million dollars to Interscope. Whether this proved to be a success for them depends on how you look at it. Exposure is worth a lot these days; especially with online businesses.
In a recent interview with Wall Street Journal, Mother Monster was asked if she thought Born this Way was worth more than $.99:
“No. I absolutely do not, especially for MP3s and digital music. It’s invisible. It’s in space. If anything, I applaud a company like Amazon for equating the value of digital versus the physical copy, and giving the opportunity to everyone to buy music,” she said. “It also wasn’t really 99 cents, because Amazon paid the difference on all of those purchases as part of their promotional campaign for one of their new services. I think it’s amazing and it was a really nice surprise and I felt honored that they chose my record to be part of it.”
“I don’t know if other artists or other companies would want to adopt the same model,” she told the WSJ. “Everyone always has the opportunity to sell their music at any price they want to. This sort of happened this way and it’s very exciting.”
It’s crazy to think that just a few years ago, everyone purchased c.d’s. More artists were likely to sell millions in a shorter time span and record stores weren’t being shut down left and right. Before we know it, c.d’s won’t exist.
What do you think of the Amazon model for selling albums?
Props to MTV